Smokefree Futures: Using TikTok to reach our priority smokers

Project Dates:

The purpose of this project is to use TikTok as a medium to engage with wāhine Māori in Whanganui for a smokefree future.

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Goals

How will this project help wāhine Māori smokers?

By providing them with fun information

By providing us with access to send other messages

By ensuring they know about us

By sharing messages that we are interested in supporting smokefree futures

Access to smokefree homes, smokefree pregnancy, whanau smokefree

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Aims

To determine if TikTok interventions are successful in engaging with wāhine Māori towards a smokefree future

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What is the intervention?

Intervention: series of TikTok activities to engage wāhine Māori

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What kind of TikTok activities would suit?

Eg Competitions ( prizes)

Business account advertising

Engaging TikTok activities

eg

Current trends eg Christmas

Lipsinc

POVs point of view

Drafts

Bio

How we measure the intervention

Engagement = follows, share, tag, views

What other measures might we use eg competition entries, video link use etc, requests for vape vouchers

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Project reports:

What do we want clinicians to do?

Have a conversation with priority group patients who have not completed bowel screening.
Use the desk top trifold to guide the conversation.

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Opportunistic conversations:

GPs and practice nurses will be encouraged to initiate discussions about bowel screening during consultations to support informed decision-making.

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Register Now to access free resources and participate in the campaign.

You can Register here

Project summary report:

Research project report:

Research project file:

Project reports:

NBSP May 2025 Campaign Evaluation

NBSP Primary Care Campaign Brief Summary report

2024 NBSP Primary Care Campaign Report

2024 NBSP Primary Care Campaign - Enrolment Status and Current Practice

2023 NBSP Primary Care Campaign Report

2023 NBSP Primary Care Campaign planning document

Project documents:

There are no associated documents for this project.

Project updates:

There are no project updates for this project.

This project is completed.

Gout Stop continues as a clinical and community programme in Whanganui.

Available Resources:

Primary care desk stand

3 versions:

For districts with age 60-74
For Tairawhiti and MidCentral pilot districts
For Waikato pilot district

National Bowel Screening Programme Primary Care Desk Stand

‘You’ve got this’ poster

3 versions:

For districts with age 60-74
For Tairawhiti and MidCentral pilot districts
For Waikato pilot district

Time to Screen - National Bowel Screening Programme A3 Poster

Whole bowel screening sample kit

Time to Screen - National Bowel Screening Sample Kit

Tube with attached info card

National Bowel Screening Programme Primary Care Tube with attached info card

Bowel screening trifold card (formerly the flipchart)

National Bowel Screening Programme Primary Care Trifold Card

Download the guide

Project team:

Kyah Hawley

Kyah Hawley

Jonelle Russell

Jonelle Russell

Dr John McMenamin

Dr John McMenamin

Katie McMenamin

Dr Katie McMenamin

Taysha Puohotaua-Williams

Taysha Puohotaua-Williams

Hāpu mama Lead Quit practitioner for Whanganui

Project collaborators:

There are no collaborators for this project.

Funders:

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